Last week, PewDiePie toppled Smosh as the #1 most subscribed channel on YouTube. We predicted it here, but don’t think that’s a brag… The truth is, Smosh’s overtake was about as inevitable as the changing seasons, night following day, or something mysterious and wise sounding to do with the tides.
If RayWilliamJohnson’s similar de-throning earlier this year has taught us anything, it’s that YouTube’s audience has a voracious, ever shifting and always growing appetite for the next big thing. It may be a sad day for webseries to see Smosh fall to the “wayside” like this – as juvenile as their content may have been, they were one of the few channels in the YouTube top ten producing genuine scripted comedy. Their rise to the top was, in our opinion “Quite a Good Thing”
PewDiePie didn’t just take Smosh’s #1 crown though – the Swedish gamer with nerves of… not steel also broke Smosh’s streak for breaking new YouTube milestones. Yes, it’s possible to break a breaking streak. PewDiePie is officially the first YouTube channel to hit 12 Million Subscribers. Smosh, still just shy of this number were the first channel to reach 7, 8, 9, 10 and 11 million milestones.
Felix Arvid Ulf Kjellberg, the excitable, headphone clad Swedish gamer better known as PewDiePie may have his work cut out for him if he wants to top Smosh’s long run at the top, but having YouTube’s largest and most engaged audience behind him can’t hurt.