Jukin Media, the viral video vendors responsible for creating and curating the popular “Fail Army” channel on YouTube, as well a handful of other unique innovations in the online video space recently issued a press release confirming that they’ve gotten into the MCN business.
Interestingly, Jukin, are promising to break “from the traditional MCN mold of partnering an abundance of channels and relying on Adsense monetization”
- and say they are instead to focus on “creating new, alternative revenue opportunities for a small number of creators” the end result, should allegedly allow the company “to give personal attention to its creative partners, an area they say is often absent from large-scale networks” -
It’s no coincidence the two up and coming talents were recently covered on these pages – Jukin seem to be doing a good job so far.
The idea of a Multi-Channel Network focused on building a strong and intimate relationship with a handful of talented YouTubers makes perfect sense. Multi-Channel Networks are at their core, talent agencies after all, and yet it seems Juke are one of the few MCN’s to have gotten this memo.
Breaking away from a dependence on Googles AdSense for monetisation is also a smart move, but easier said than done. It’ll be interesting to see how much these strategies benefit them in the long run – after all, so long as Jukin aren’t posting yearly losses like Machinima and possibly Maker, they’re probably doing alright.
Full press release below -
Jukin Media,Inc. has announced that it has officially launched its YouTube Multi-Channel Network (MCN). Its first partners outside of its owned and operated channels are superstar Vine creators BatDad and Logan Paul who have nearly 3 million combined followers on the platform.
“BatDad and Logan Paul are tremendously talented creators and personalities that perfectly complement our overall business model,” said Jukin Media Founder and CEO Jonathan Skogmo. “We’ve built our success behind-the-scenes on discovering content first and pushing virality across all platforms.”
Indeed, the two Viners have seen viral success combining for more than 17 million YouTube views and more than a dozen TV appearances, highlighted by national features on NBC’s Today Show.
Breaking from the traditional MCN mold of partnering an abundance of channels and relying on Adsense monetization, Jukin Media is focused on creating new, alternative revenue opportunities for a small number of creators. This allows the company to give personal attention to its creative partners, an area they say is often absent from large-scale networks.
“We reward content creators,” said Skogmo. “Whether that’s in building their brand equity, licensing their content, or handling rights management and marketing, we’re constantly evolving to serve the content community.”
Jukin Media, Inc. – formerly known as ChiWay Entertainment – is best known for licensing viral video content to the world’s largest media and entertainment companies. Additionally, in recent months, the company has quietly positioned itself as the ultimate discovery source and monetization engine for videos of all kinds. its viral content has racked up more than 300 million views thus far in November, already the largest month in the company’s history.
Meanwhile the company’s core licensing business – which has paid out more than $1 million in licensing revenue to viral video owners – continues to grow on a monthly basis.
“Jukin Media knows how to discover, package, monetize, and shape the narrative around viral content like no other company in the world,” added Skogmo.